March 10, 2014 Steve Gerrard

Wedding Fayres FTW

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We don’t really do wedding fayres.

We’ve done maybe ten or twelve in the 7 years we’ve been shooting weddings and almost every one has been dull. Sometimes we do really well and book a bunch of great weddings. Sometimes it’s a completely wasted day.

In the past few weeks we decided to take a chance and exhibited at two big wedding fayres in the North west of England; one at Tatton Park in February and the North West Wedding Fair this past weekend at Event City near the Trafford Centre in Manchester.

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We put a lot of work into these two. Evelyne and I headlong conversations about how we wanted our stand to look (they were identical at both shows). Evelyne came up with the idea of using the palette to hang images from. She also came up with the idea of a competition where people had a Fuji Instax picture taken where they added their details to the print and we randomly chose one print as the winner of a free photo shoot. We got two new albums from our new album suppliers, Vision Art. They look amazing and went down a storm at both shows. Then we added a few personalised bits to our stand….. family photos, records, robots, plants, etc.

We had flyers made. We hired a van. We arranged child care. And we hoped people would show up and like what we showed them.

Some did. Some booked us (hurrah!). Some loved us and then moved quickly away when they saw our prices! Some asked for our packages (we don’t really do packages) before they even looked at our images. When that happens we know they’re not our clients. Some told us we were cheap. Some just wanted to talk about some footballer that plays for Liverpool!

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I have to say both fayres (fairs?) were brilliantly organised and a ton of people (read thousands) came through the doors. We met some people we instantly loved and prayed they’d book us for their weddings cos we knew they’d be great to hang out with. Time will tell who gets in touch.

On the first day of the Manchester fayre, whilst loading the van, I sprained my ankle so badly I didn’t know if I’d even be able to do the fayre at all. It still hurts now. Steven Gerrard would have been off for the rest of the season.

So, anyway, I don’t think we’ll be doing another wedding fayre for a long long time but I’m glad we did these two and we really enjoyed meeting so many genuinely lovely people, including some great exhibitors.

Thanks to anyone who took time to come and chat to us. Thanks to the Lauras. Thanks to David for helping us shift furniture after I knackered my ankle. But most of all thanks to Evelyne. Any weddings we book as a result of the fayres are as much down to her creative efforts, and that smile, as they are my photos.

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Comments

comments

Comments (5)

  1. Great blog Steve. You should both be chuffed with how your stand looked. I love it! I’ve done two fairs this year too… And I always need a ridiculously strong drink when I get home from them!
    I love the bit you put about people saying you’re too cheap… And some saying the opposite… Glad it’s not just me that hears this. Hope you get loads of follow-ups from leaflets you handed out and people you chatted to… Your work rocks 🙂

  2. Karen Johnson

    Hi Steve
    I know what you`re saying about Fayers, not from an exhibitors point of view but from someone who atteended one…yes only ONE, and thankfully we did, as that was maybe the ONE you did attend in 2011!
    When you`re that bit different from all the rest and when you know as we did, what we didn`t want (what all the rest offered) your stand, and music if i remember rightly where what drew us to you, and thankfully allowed us to book you…once we got home and knew we wouldn`t find anything like you anywhere else.
    I hope those that visited you come to their senses and do the same. Good luck!

    • Steve Gerrard

      Thanks Karen 🙂 I’m glad we did that fayre too. Hope you guys are well.

  3. I’m off the wedding fayres at the moment – As you’ve mentioned, half the people say you’re too expensive, the other half, too cheap. How many people told you they were getting a relative to shoot their wedding? 🙂 (I’ve even had one ask me if I’d post process the aforementioned relative’s work, as they didn’t have a good computer!!!)

    There’s a Liverpool footballer called Evelyne ?? 😉

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